VIDEO SERIES
6 WAYS TO BUILD A LOYAL CUSTOMER BASE
This 6-part video series and workbook shows you how to effectively connect with your audience so you can grow the loyal customer base your product deserves. This is a compilation of the lessons I have learned from years of launching and repackaging products, including a stint on a national home shopping channel. I combine video clips and creative exercises to help you shift your language, packaging copy, and product descriptions into statements that resonate with customers and translate into sales.
Imagine standing at your sales booth and having a new customer walk up every 7 seconds and unless you interest them they will spend only 5 seconds looking at your products before moving on to something else. That is the reality on a home shopping network. Yet despite that obstacle home shopping can sell 6 figures worth of product in 60 minutes. Mind-boggling, I know. If they can do it, so can we.
#1 : WHEN YOU TALK ABOUT YOUR PRODUCT
EXPLAIN THE PROBLEM IT ADDRESSES
I used to talk to customers as if we were already on the same page. I’d explain that the product I hoped they would buy was organic, gluten-free, and handmade, assuming those words would seal the deal. Sound familiar? Turns out that strategy is missing a HUGE piece of the sales puzzle. Instead of listing adjectives, we have to explain how those adjectives benefit not just the planet, but to the person in front of us, our customer. Rooting ideals in the practical and personal allows your customer to buy-in from a place of integrity and excitement.
HOMEWORK
After the video use the worksheet to connect the what of your product to your potential customer’s lived experience.