Shifting business lingo to align with your values and desires.

Early on I was very grossed out by many topics in the areas of business. I was working on a farm and not in a corporate environment because I didn’t agree with much of what I saw businesses doing to the earth and how we relate to ourselves and each other. The result was that I was in business and resistant to being in business. How can we shift the language we use in our businesses to match our values and desires?

Read More
Ellen Roggemann
What to know about Strengthening Organic Enforcement.

A pack of amendments to the national organic standard were passed in March that will affect many organic handlers. The amendments read like amendments, meaning mostly in long, confusing sentences that were somehow constructed by a human and not an AI in training. So we’ve put together this post on how to determine if the rule affects you. 

Read More
Ellen Roggemann
Low Budget Q4 Marketing Strategies

One of the major benefits of selling a value-added product is that you now have something people want to buy for other people, that they can ship to friends and family, that carries a label that can attract new customers. So don’t shy away from the biggest sales season of the year. Here are some ideas for making your product offerings giftable on a more limited budget.

Read More
Ellen Roggemann
3 Exercises All Value Added Farmers Benefit From

If you’re trying to figure out whether your value added product is working, try running through these three exercises: look at your cost of goods, run a SKU analysis, and elicit customer feedback. Only then can you have some real data to make decisions that will grow your sales and increase your profits.

Read More