LAUNCHING INTO LUXURY
ODE OF McEVOY RANCH
WHERE WE STARTED
I had the honor of helping this olive oil producer dust off their farmers’ market brand and launch into spa & luxury (where it most definitely belongs).
KEY TAKEAWAY
the world wants real products made with true intention so share your story with your customers.
WHAT WE ACCOMPLISHED
re-branded over 30 products in packaging that reflected quality and beauty
got picked up by both a national TV network (Evine) and THE premier beauty retreat spa (Canyon Ranch)
launched a botanically powered skin care line built on the benefits of early harvest extra virgin olive oil
orchestrated the brand’s most successful launch to date with a collaboration — three Ritual Wellness Kits launched in collaboration with Amanda Giacomini of 10,000 Buddhas
“It is such a benefit to our operation and for the customer, when we work with someone like Ellen who understands the complete packaging picture. Ellen perfectly bridges our needs and the needs of the customer. From being able to foresee the impact design decisions have on cost, the benefits of different types of printing & packaging material, and project timing & lead time management!”