Designed For:
Small to medium-sized businesses, farms, food entrepreneurs, and product-based bosses. Those who are just starting out with a burning idea or who are well-established with products already in the marketplace. Folks who want a streamlined approach to launching or rebranding products, increased profit, and steady sales to a long-term customer base through retail, wholesale, specialty, spa, and/or ecommerce.
Program Purpose:
Build a product that’s profitable and created with integrity. Together we’ll work to unearth the true purpose of your product, refine what’s needed for it to truly shine, and make a plan to take it to market or expand its existing reach.
HOW IT WORKS
All projects begin by plotting a profitability roadmap:
A profitability roadmap is much more than a timeline, a packaging face-lift, or a hashtag strategy (though those can be included, #winwin). It is a blueprint for creating a product with sustainable profit, connection, and meaning.
Where this leads
Our capabilities
With a clear path charted to profitability and a meaningful presence, our work continues through the remaining six steps to a successful product launch, expansion, or rebrand. We pull from my network of vetted professionals as needed to formulate and test recipes, source and design packaging and labelling, develop digital and print marketing collateral, tackle compliance issues, build your website and online presence, and craft true-to-you marketing campaigns.
More simple awareness campaigns are similarly supercharged by the profitability roadmap process—think less throwing random darts and more creativity and beauty informed by a solid strategy.
The approach that guides us has been developed by our first-hand experience working with products made with integrity and built through relationships. We’re not interested in canned one-size-fits-all sales or marketing schemes and that is not what we offer.
Not ready to hire help?
A product DEvelopment Freebie
This 6-part video series and workbook shows you how to effectively connect with your audience so you can grow the loyal customer base your product deserves. This is a compilation of the lessons I have learned from years of launching and repackaging products, including a stint on a national home shopping channel. I combine video clips and creative exercises to help you shift your language, packaging copy, and product descriptions into statements that resonate with customers and translate into sales.