Program Purpose:
Attract customers with this had-me-at-hello certification without getting crushed under a pile of paperwork.
Designed For:
Real food makers applying to be an organic handler with CCOF.
Allowing Us To Explore Launching Into Whole Foods
“I started a co-packing company because my background and passion is in the kitchen. That spark was quickly weighed down by tracking and certification headaches. My passion was cluttered by a pile of aggravating paperwork. Equal parts creative and systematic, Ellen helped us build a tracking system that eased our Everclean and organic certifications, allowing us to explore opportunities like launching our own brand of products into Whole Foods. I can’t imagine sticking through all the growing pains of the last 5 years without her.”
HOW IT WORKS
What’s the big deal about
going organic
Is the organic logo worth the time, money, and paperwork?
You’ve probably read some of the reports showing that the organic market has doubled every year since the early 1990s. Or the demographic data that predicts this trend will continue. But the decision to get certified organic goes beyond market potential.
If you sell your product indirectly to customers, meaning you are not able to give each customer a spiel about your practices and values, then yes, the organic logo matters. It’s a tool of communication and connection that customers and buyers intentionally seek out and make decisions based on. Can you reap the benefits of the organic label without having its requirements cramp your style? Let’s find out!
a going organic freebie
Feeling stuck about whether you want to get certified organic because you aren’t sure what it will mean for your business? Lack of clarity can definitely lead to frustration. So after you take three deep breaths read this document to get clarity on exactly WHAT you’ll need to be able to show an inspector and the record-keeping that will get you there. With that knowledge you can make an informed decision on whether organic is right for you.